COMMUNITY BUILDER · BUSINESS DEVELOPER · SPEAKER · CONSULTANT
Irina
Shurmina
Based in Lisbon, Portugal
About
Irina Shurmina is a community strategist, networking expert, business development consultant, speaker, and founder of the Ladies Who Talk community.
Before moving into entrepreneurship, she spent 14+ years in international law firms as Counsel and Head of Practice at CMS, BCLP, and other firms, working with clients including Nike, Clarins, Nestlé, MARS, Cisco, TEVA, Johnson & Johnson, and Unilever.
Alongside her legal career, Irina built professional communities, educational programmes, conferences, and networking formats — including co-founding one of the largest legal communities in Russia, Advertising Law, with 5000+ members.
Today, she works with founders, experts, and companies on community building, networking, professional visibility, self-presentation, and business development.
300+
events hosted
3000+
participants brought together
2500+
people trained in corporations and communities
Consulting expertise
01
Professional visibility
Getting recognised in your field — with focus, the right channels, and a presence that genuinely reflects who you are and what you do.
02
Self-presentation
How you talk about yourself, present your work, and show up in professional rooms — refined so it lands with the right people and creates opportunities.
03
Strategic networking
Building and activating a professional network with intention — so it generates real relationships, opportunities, and collaborations.
04
Community building
Designing a community that creates real professional value — from first events to membership products, infrastructure, positioning, and culture.
GROW
GROW — Professional Visibility Program
A 3-week practical online program on professional visibility, self-presentation and strategic networking. For professionals, experts, consultants and business owners who want more people to know what they do.
September 2026
- Self-presentation that lands
- Professional visibility strategy
- Strategic networking plan
Speaking topics
Irina Shurmina is an experienced keynote speaker, workshop host, and conference moderator.
Community Building
Community as a marketing instrument vs. community as a product — which model to choose, how to build it, and how to monetise it.
Professional Visibility
How to use networking, public speaking, podcasts, publications, social media, and communities to build visibility and trust.
Networking
Why most professionals network randomly and get random results — and what structured, authentic networking actually looks like.
Self-Presentation
Practical tools to make your self-presentation relevant, memorable, and aligned with your professional goals.
Public Speaking
How to create a successful presentation, manage perception, present confidently online and offline, and turn speaking into business opportunities.
Let's talk.
Whether you are a professional looking to become more visible, a company wanting to train your team, or an event looking for a speaker — I would love to hear from you.